Promotional Materials

There are numerous design solutions to your promotion needs that stay within the VF program.

In building the overall VF image, it is important to establish the VF Circle as the sum of all its brands. The preferred visual for VF promotional material is the VF Circle or the VF Circle with the essence statement. When it is necessary to include coalition copy, it must be positioned outside the VF Circle live area.

VF has a number of preferred suppliers for VF Associates to choose from’ when ordering promotional material. These suppliers have been selected according to stringent VF standards by VF’s Procurement Team.

If you are a supplier looking to be considered a Preferred Supplier, please visit our VF Supplier Website.


Forms

Simplicity is a key element to the VF identity. To this end, all information included on any type of form should be as simplified as possible.

  • The VF Circle trademark and the composite trademark comprising the VF Circle and the essence statement WE FIT YOUR LIFE must be used in conjunction with the proper trademark symbol (® or ™) clearly legible in Univers 47 Condensed Light and placed as indicated throughout this section.
  • When an operating unit does not incorporate "VF" in its name, "a VF company" or a legally approved VF endorsement must be included on all stationery items (ex. Vans, Inc.)

Company Names:

When an operating unit does not incorporate "VF" in its name, "a VF company" or a legally approved VF endorsement must be included on all stationery items . See example.

Names:

A person’s preferred name should be used rather than their formal name i.e "Beth" or “Liz” instead of “Elizabeth.” Middle names or initials should also be eliminated unless commonly used.

Titles:

"Vice President" should be VP (without punctuation). The word "and" should be replaced with "&" in situations where a person has multiple titles.

Phone, Mobile, Fax:

Phone numbers are to use periods to separate numbers, not parentheses and hyphens. “T" is used in place of "phone”. "F” is used for “fax”. “M” is used for “mobile” 800 numbers may be used but do not need initials.

Email:

Email addresses will not be proceeded with the term "email" and the email address will always be presented in lower case.

Print Guidelines:

Typography
  • Corporate, coalition, operating unit and essence statement: 8/10 Univers 67 Condensed Bold
  • Name, title and address: 8/10 Univers 47 Condensed Light
  • Typography: flush left, ragged right, upper and lower case
Color
  • VF Circle: VF Blue or Black
  • Typography: Black

General Composition Guidelines:

Preferred Typography
  • 11/14 Univers 57 Condensed
  • Typography: flush left, ragged right, upper and lower case
Alternate Typography
  • 11/14 Arial Narrow Regular or 11/14 Helvetica Condensed Regular
  • Typography: flush left, ragged right, upper and lower case

Signage

Properly applied, building and vehicle signage will communicate the strength of VF and its brands. Simplicity and consistency are key elements for communication success. The guidelines provided should be followed wherever possible. If an exception is needed, please contact Corporate Communications for review.

Exterior Monument Signage

These guidelines are for the primary entrance of our locations. The overall monument sign theme consists of an information panel in black, with an upper right quarter circle eclipsing a VF Blue field. As with the VF business cards, coalitions may incorporate appropriate brand logos onto the entrance monument sign.

Materials

All exterior products should be manufactured from 3003 Alloy Aluminum Sheeting

Guidelines:
  • Typography Corporate, coalition, operating unit and essence statement: Univers 67 Condensed Bold Address: Univers 57 Condensed Typography: flush left, ragged right, upper and lower case
  • Color: VF Circle: VF Blue, Typography: White, Brand Logos: VF Signage Gray

Exterior Pylons

These signs are designed in multiple configurations for various environmental requirements. The overall pylon sign theme consists of an information panel in black with an upper right quarter circle eclipsing a VF Blue field. Color variations on the black over blue theme based on special requirements are acceptable.

Guidelines:
  • Typography: Corporate, coalition, operating unit and essence statement: Univers 67 Condensed Bold Address and information copy:Univers 47 Condensed Light, Univers 57 Condensed, and/or Univers 67 Condensed Bold
  • Typography: flush left, ragged right, upper and lower case
  • Color: VF Circle: VF Blue, Typography: White and/or Black, Special Requirements: Yellow or Red

Interior Signage

These signs have been designed in various configurations for environmental requirements and are to be used for the interior of our locations. The overall sign theme consists of informational panels in black with an upper right quarter circle eclipsing a VF Blue field. Color variations on the black over blue theme based on special requirements are acceptable.

Guidelines:
  • Typography: Corporate, coalition, operating unit and essence statement: Univers 67 Condensed Bold Address: Univers 57 Condensed
  • Typography: flush left, ragged right, upper and lower case
  • Color: VF Circle: VF Blue, Typography: White and/or Black, Special Requirements: Yellow or Red
  • Materials .25" (0.635 cm) or .125" (0.3175 cm) plexiglass with silkscreened sub-surface and black plexiglass backer

Vehicle Signage

Tractor Trailer and Light Vehicles

Typography
  • Essence statement: Univers 67 Condensed Bold
  • Information copy: Univers 47 Condensed Light, Univers 67 Condensed Bold and/or Univers 57 Condensed Bold (Trailers only)
  • Typography: flush left, ragged right, upper and lower case
  • VF Circle Trailer Side 84" (213.36 cm) diameter Trailer Rear 30" (76.20 cm) diameter Tractor 20" (50.80 cm) diameter Light Vehicle: 10" (25.4 cm) diameter
  • Color VF Circle: 3M™ Sapphire Blue 7725-37 Scotchcal™ ElectroCut™ Film Typography: 3M™ Black 7725-12 Scotchcal™ ElectroCut™ Film Brand Logos (if desired) : 3M™ Pearl Gray 7725-11 Scotchcal™ ElectroCut™ Film Vehicle Color: White


Business Cards

VF has two approaches to business cards: brand dominant cards and VF (multi-brand) corporate cards. This choice offers an opportunity to meet the needs of all stakeholders without compromising VF's name.

In the same way that VF is transparent in advertising and marketing, the two card approach allows the lifestyle brands to capitalize on their individual and unique identities as it relates to business cards and corporate identity applications. At the same time, VF category brands, corporate employees and VF services will benefit from the multi-brand association in a clear and consistent format.


Example of Front


Example of Back of Card with the 9 logo options.

Brand Dominant Card

This direction is a generally "hands-off" approach that allows each brand to remain true, while acknowledging the brand is part of the VF family. The choice of design will be up to the brand with the exception of a tagline added . For these cards, please add a small tagline to all new orders: A VF Company, or a variant i.e. a division of VF Outdoors, Inc. This type of card works best for associates who focus their work on one particular brand rather than multiple brands (i.e. Director of Sales - The North Face). While the design of a new "brand dominant" card belongs to the brand, a new design will still require corporate review to insure all legal conditions are met.

Multi-brand Corporate Cards

The Multi-brand corporate card embraces VF's corporate identity while displaying the individual brands on the reverse side of the card. Business cards with the VF logo on the front will continue to be used for Corporate, VF Services, VF Imagewear, coalition management and everyone else who needs cards featuring multiple brands. Cards need to be ordered through the Preferred Supplier.

You will have the ability to custom select whichever brands you wish (up to 9) to appear on the back of your card. The new multi-brand corporate card system is consistent with VF's tradition of emphasizing our strong brands.


Fax & Memo Sheets

Typography:
  • Corporate, coalition, operating unit and essence statement: 8/10 Univers 67 Condensed Bold
  • Address: 8/10 Univers 47 Condensed Light
  • Information headings: 8/14 Univers 67 Condensed Bold
  • Typography: flush left, ragged right, upper and lower case
  • Headline "FAX“ or “MEMO”: 18/20 Univers 67 Condensed Bold
  • Typography: flush left, ragged right, all upper case
  • Sizes : 8.5" x 11" (21.59 cm x 27.94 cm) or A4: 8.27" x 11.69" (21 cm x 29.69 cm)
  • VF Circle: 0.5625" (1.429 cm) diameter
  • Rule Line Weight: 0.5 Point
Color
  • VF Circle: Black
  • Typography: Black
  • Rule Lines: Black
  • Paper Stock: White
General Composition Guidelines
  • Preferred Typography: 11/14 Univers 57 Condensed
  • Typography: flush left, ragged right, upper and lower case
  • Alternate Typography : 11/14 Arial Narrow Regular or 11/14 Helvetica Condensed Regular
  • Typography: flush left, ragged right, upper and lower case
Margins
  • Left: 1.5" (3.81 cm)
  • Right: 1.25" (3.18 cm)
  • Top: 1.75" (4.45 cm) first page


Mailing Labels

Although VF uses a wide variety of mailing labels, the following guidelines are easily adaptable.

Typography
  • Corporate, coalition, operating unit and essence statement: 8/10 Univers 67 Condensed Bold
  • Address: 8/10 Univers 47 Condensed Light
  • Typography: flush left, ragged right, upper and lower case
Select Sizes
  • 4" x 3.25" (10.16 cm x 8.26 cm)
  • 5" x 3" (12.7 cm x 7.62 cm)
  • 6" x 3" (15.24 cm x 7.62 cm)
VF Circle

0.5625" (1.429 cm) diameter

Color
  • VF Circle: VF Blue or Black
  • Typography: Black
  • Paper Stock: White
General Composition Guidelines Preferred Typography: 11/14 Univers 57 Condensed Typography: flush left, ragged right, upper and lower case Alternate Typography: 11/14 Arial Narrow Regular or 11/14 Helvetica Condensed Regular Typography: flush left, ragged right, upper and lower case Margin: Left: 1.25" (3.18 cm)


Stationery

Download Letter Template

Letterhead/Notepads/Envelopes

Typography
  • Corporate, coalition, operating unit and essence statement: 8/10 Univers 67 Condensed Bold
  • Address: 8/10 Univers 47 Condensed Light
  • For personalized letterhead: add the associate’s name and title above the address information. The general information may be replaced with the Associate’s direct voice, fax and/or email information. Personalized letterhead is restricted to Director level and above.
  • Typography: flush left, ragged right, upper and lower case
Letterhead Sizes:
8.5" x 11" (21.59 cm x 27.94 cm) or A4: 8.27" x 11.69" (21 cm x 29.69 cm)
Envelope Sizes :
5.5" x 8.5" (13.97 cm x 21.59 cm) or 5.85" x 8.27" (14.85 cm x 21 cm)
Large Envelope Sizes:
  • #10: 4.125" x 9.5"(10.48 cm x 24.13 cm)
  • #7 3/4 (Monarch): 3.875" x 7.5” (9.84 cm x 19.05 cm)
  • #8 5/8 (Check): 3.625" x 8.625”(9.21 cm x 21.91 cm)
  • DL: 4.396" x 8.682”(11.17 cm x 22.05 cm)
  • C6: 4.5" 6.325" (11.43 cm x 16.07cm)
VF Circle:
0.5625" (1.429 cm) diameter
Color#
  • VF Circle: VF Blue
  • Typography: Black
Paper Reference:
Neenah Environment 100 lb cover Ultra Bright White (for business card stock) Neenah Environment 24 lb Ultra Bright White (for all stationery, including envelopes.
General Composition Preferred Typography:
11/14 Univers 57 Condensed
Typography:
flush left, ragged right, upper and lower case Alternate Typography: 11/14 Arial Narrow Regular or 11/14 Helvetica Condensed Regular Typography: flush left, ragged right, upper and lower case
Margins
Left: 1.5" (3.81 cm) Right: 1.25" (3.18 cm) Top: 1.75" (4.45 cm) first page