Welcome to
VF Global Identity
VF is a unique company comprised of many brands and many cultures. Consistency and distinctiveness strengthen the VF message throughout our global marketplace. The VF identity program was designed to effectively communicate VF's brand messages to our audiences.
The Basics
Learn about the VF Circle, Essence Statement, Color Palette, and Typography.
Guidelines
Find out how to apply the VF Global Identity to Promotional Materials, Forms and Signage.
FOUR components comprise the VF identity program:
Note: These guidelines cannot cover every possible situation involving VF’s visual identity. However, they can be readily adapted to most VF communication needs. If you have questions about a particular use of the VF Logo, please contact us.