VF Circle

Welcome to
VF Global Identity

VF is a unique company comprised of many brands and many cultures. Consistency and distinctiveness strengthen the VF message throughout our global marketplace. The VF identity program was designed to effectively communicate VF's brand messages to our audiences.


Find out how to apply the VF Global Identity to Promotional Materials, Forms and Signage.

Go to Guidelines »


Download the VF logos in a variety of formats.

Go to Downloads »

FOUR components comprise the VF identity program:

Note: These guidelines cannot cover every possible situation involving VF’s visual identity. However, they can be readily adapted to most VF communication needs. If you have questions about a particular use of the VF Logo, please contact us.